The origins of the Red Dot Design Award date back to 1955. The institution behind the competition is the Design Zentrum NRW, which is led by Professor Dr. Peter Zec since 1991. Its distinction, the Red Dot, is established internationally as one of the most sought-after quality marks for good design. In order to assess the diversity in the field of design in a thorough and professional manner, the award breaks down into three diciplines: the Red Dot Award: Product Design, Red Dot Award: Communication Design and Red Dot Award: Design Concept. Each award is organised once a year. From products to communication projects and packaging to design concepts and prototypes, the Red Dot Award tracks the most prominent trends worldwide.
With the help of the jury, the internationally organised competition “Red Dot Award: Product Design” appraises the best products of the year. In 48 categories, manufacturers and designers can enter their innovations. The jury only awards a Red Dot to products with a high design quality. The best products of a category are awarded the “Red Dot: Best of the Best” while entries which impress with a well-thought-out detail solution are awarded with the “Honourable Mention”.
Young talents are encouraged to a special degree: On the Young Professionals Application Day, graduates of design courses, who have obtained their academic qualifications within the past five years, have the opportunity to take part in the draw for one of 50 free registrations. In addition to the registration for the competition, the up-and-coming talents will be provided with comprehensive free benefits if they win an award.
It is a tradition to honour the laureates at the grand awards ceremony, the Red Dot Gala. The award-winning products will be displayed amongst others in the Red Dot Design Museums, the Online Presentation and in the Red Dot Design Yearbook. By featuring the sought-after winner label in their own marketing and communications, the laureates can distinguish themselves from their competitors.